ŏaSi. A Mediterranean haven, distilled into a mark.
A boutique apartments & home-goods brand competing in a sea of look-alike Aegean visuals.
Bespoke wordmark, editorial tone of voice, photography direction and a full identity system for hospitality and retail touchpoints.
- Brand identity
- Wordmark + monogram
- Print & packaging
The work, in detail.
We partnered with ŏaSi to rebuild the brand from the inside out — starting with positioning, voice and a refreshed system of visual cues that could scale across every surface.
The result is a brand that no longer competes on category language; it sets it. Bespoke wordmark, editorial tone of voice, photography direction and a full identity system for hospitality and retail touchpoints.
Today, the system continues to compound: identity, narrative and creative all pulling in the same direction.
drosia · optasia · ayra · armonia — μια ταυτότητα φτιαγμένη από τέσσερις λέξεις.
Για το ŏaSi χτίσαμε ένα brand που μεταφράζει την Μεσογειακή ησυχία σε σχήματα — editorial wordmark με breve, αψιδωτό monogram και μια παλέτα από καμένο πορτοκαλί, λάδι και ζεστή κρέμα.
Ένα serif wordmark με breve — γράμμα που αναπνέει.
Apartments & home goods — δύο όψεις, ένα μήνυμα.
Θάλασσα, πέτρα, αψίδα — το brand σαν Αιγαιοπελαγίτικο τοπίο.
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