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Pet Care · Brand Identity/2025

46 Dog Avenue. A pet club identity with sunshine, character and shelf presence.

IdentityRetailPackagingPet Brand
46 Dog Avenue — A pet club identity with sunshine, character and shelf presence.
Challenge

Launching a pet club with a visual identity that needed to feel friendly, memorable and flexible across physical brand touchpoints.

Approach

Logo system, color-led brand language and playful applications across signage, business cards, apparel and packaging.

Outcome
  • Brand identity
  • Print applications
  • Merch + packaging

The work, in detail.

We partnered with 46 Dog Avenue to rebuild the brand from the inside out — starting with positioning, voice and a refreshed system of visual cues that could scale across every surface.

The result is a brand that no longer competes on category language; it sets it. Logo system, color-led brand language and playful applications across signage, business cards, apparel and packaging.

Today, the system continues to compound: identity, narrative and creative all pulling in the same direction.

Brand Identity

Ένα pet brand με playful χαρακτήρα και άμεση αναγνωρισιμότητα.

Για το 46 Dog Avenue χτίσαμε μια ταυτότητα με χιούμορ, καθαρές εφαρμογές και έντονη παρουσία σε κάθε touchpoint — από τη βιτρίνα μέχρι το packaging.

46 Dog Avenue exterior signboard
46 Dog Avenue primary logo
Print Applications

Κάρτες και έντυπα που κρατάνε το ίδιο playful DNA.

46 Dog Avenue square business card mockup
46 Dog Avenue branded business cards
Merch & Packaging

Εφαρμογές που δουλεύουν σε ρούχο, συσκευασία και retail εμπειρία.

46 Dog Avenue branded t-shirts
46 Dog Avenue packaging tissue and sticker

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