Michalopoulou Pharmacy. 45 years of care, rewritten in one monogram.
A neighbourhood pharmacy since 1979, with deep equity but a dated visual language.
Custom M+ monogram, fresh brand palette, full applications across uniforms, packaging, stationery and shopfront.
- Heritage rebrand
- Monogram + system
- Print & environmental
The work, in detail.
We partnered with Michalopoulou Pharmacy to rebuild the brand from the inside out — starting with positioning, voice and a refreshed system of visual cues that could scale across every surface.
The result is a brand that no longer competes on category language; it sets it. Custom M+ monogram, fresh brand palette, full applications across uniforms, packaging, stationery and shopfront.
Today, the system continues to compound: identity, narrative and creative all pulling in the same direction.
45 χρόνια φροντίδας, ξαναγραμμένα σε ένα monogram.
Το νέο M+ μονόγραμμα βασίστηκε στο αρχικό σχέδιο του ιδρυτή, χτίζοντας πάνω στην οικογενειακή ιστορία του φαρμακείου από το 1979.
Construction, clearspace, color codes.
Από το ράφι μέχρι το ταμείο.
Badges, business cards, retail bags.
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