Icona Beauty Spot. An aesthetics institute, with an e-shop that breathes.
A modern aesthetics institute selling premium treatments and skincare from one digital home.
Treatment-led IA, online booking, e-shop UX and a beauty-grade visual system across both worlds.
- Website + e-shop
- Booking flow
- Visual system
The work, in detail.
We partnered with Icona Beauty Spot to rebuild the brand from the inside out — starting with positioning, voice and a refreshed system of visual cues that could scale across every surface.
The result is a brand that no longer competes on category language; it sets it. Treatment-led IA, online booking, e-shop UX and a beauty-grade visual system across both worlds.
Today, the system continues to compound: identity, narrative and creative all pulling in the same direction.
Homepage & storefront
Editorial hero, signature script and a beauty-grade product showcase that brings the institute and the e-shop under one digital roof.
Find your skin type
A guided skin-type module and a circular product carousel turn discovery into a calm, premium ritual that feeds straight into the shop.
Who we are
An editorial about-the-institute block — experience, results, philosophy, equipment — stitched into a magazine-style grid.
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