Food & Beverage · Packaging/2025

FRESHKO / Fresh Farm. Field to shelf, with character on every label.

PackagingIllustrationFMCGSystem

Challenge

A 1988 produce brand that needed to feel premium in modern supermarket aisles.

Approach

Illustrated label system, sub-brand architecture (FRESHKO + Fresh Farm) and SKU-by-SKU packaging design.

Outcome

Identity refresh
Packaging system
Sub-brand architecture

The work, in detail.

We partnered with FRESHKO / Fresh Farm to rebuild the brand from the inside out — starting with positioning, voice and a refreshed system of visual cues that could scale across every surface.

The result is a brand that no longer competes on category language; it sets it. Illustrated label system, sub-brand architecture (FRESHKO + Fresh Farm) and SKU-by-SKU packaging design.

Today, the system continues to compound: identity, narrative and creative all pulling in the same direction.

The Brand

Από το χωράφι στο ράφι — με χαρακτήρα σε κάθε ετικέτα.

Για τη Μουρτζούκος ΑΕ χτίσαμε δύο συμπληρωματικά brands: το FRESHKO για τις φρέσκιες σαλάτες σε ράφι σούπερ μάρκετ και το Fresh Farm για τα microgreens χονδρικής. Ένα ενιαίο εικονογραφικό σύστημα, δύο τόνοι φωνής.