Bohemian Sailing. Sail The Dream — a website that sells the horizon.
A premium yacht-charter experience trapped in a template booking site.
Cinematic hero, route storytelling, booking flow and editorial photography direction.
- Website
- Booking flow
- Art direction
The work, in detail.
We partnered with Bohemian Sailing to rebuild the brand from the inside out — starting with positioning, voice and a refreshed system of visual cues that could scale across every surface.
The result is a brand that no longer competes on category language; it sets it. Cinematic hero, route storytelling, booking flow and editorial photography direction.
Today, the system continues to compound: identity, narrative and creative all pulling in the same direction.
Sail the Dream — μια ταυτότητα φτιαγμένη από Αιγαίο και ορίζοντα.
Για το Bohemian Sailing χτίσαμε ένα brand που μυρίζει αλάτι, ήλιο και ελευθερία — με teal παλέτα, editorial serif typography και μια στάση που μετατρέπει το yacht charter σε personal ritual.
Ένα logo με πανί, σχοινί και κόμπο — minimal αλλά συμβολικό.
Letterpress business cards — με QR στο πίσω, ποίηση στο μπρος.
Aerial photography που πουλάει τον ορίζοντα, όχι το προϊόν.
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